It's called Elevate. I never heard of this app until today.
Elevate is an app that suggests and shares stories.
LinkedIn is featuring this now to connect the employees more and to develop a community.
The article I found goes more into detail of the benefits of Elevate for a member's standpoint and LinkedIn's revenue standpoint.
Elevate empowers the employee by allowing them to share stories. The app also shows the analytics of the stories shared by whom and how many times its shared.
I think its key for LinkedIn to stay true to their "professional" social media platform. This part differentiates itself from the rest of the popular social media platforms.
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