Epic Failed Brand Tweets from the Oscars

The Oscars aka the Academy Awards held its 87th award ceremony this past Sunday February 22.  It's filled with the Red Carpet, nominations and awards.

The awards shows created major tweeting and social media action.  Twitter was blown up and some major businesses jumped on the action to promote their business or product.  However, not all of the businesses were that successful. 

This article 17 (mostly failed) Brand Tweets From The Oscars mentions 17 tweets that referred to the Oscars and connected it back to their business.

For example, New York Life tweeted "From the Potters to the Skywalkers, who’s your favorite movie family? ‪#Oscars"

This tweet made no sense because the films were outdated. 

People started to reply to the businesses' tweets saying "ur tweet sucks."

This caused poor brand image of the business.  The only benefit of the businesses' failed tweets were people started to tweet or reply back at them, which caused more interest in the bad tweet.

Sometimes bad reactions can help a business by increasing awareness of the business but this caused a decrease in the businesses' brand awareness. 

Social Media on the RISE

Yes...Social Media has been becoming more and more popular.

According to Pew Research Center from 2013 to 2014 Adult online users have increased from the following:

1. Instagram increased from 17% to 26%
2. Facebook remained the same at 71%
3. Twitter increased from 18% to 23%
4. LinkedIn increased from 22% to 28%.
5. Pinterest increased from 21% to 28%.

These facts are astonshing because social media is continuing to engage and grab new users.

Making connections and sharing posts have become part of some adult everyday life. 

Businesses are continuing to develop and grow from expanding their business online.

According to the 2014 Social Media Marketing Industry Report, "92 % of marketers said that social media was important to their business."

In 2013, "86% said it was important."

What does that mean?

If you own a business, it is crucial to branch out on social media and network or grab customers attention. 

The Best Social Media Platforms for your Business

The main social media platforms businesses are turning to are Twitter, Facebook and LinkedIn.

Tumblr., Pinterest, Instagram and Google+ should also be utilized to increase marketing and brand awareness.

Tumblr. is great for blogging and to engage the customers. According to this article, "66% of all visitors under the age of 35."  If the business if gearing towards a younger target then Tumblr. can assist the business in reaching out to current and new customers.

Pinterest main users are “80% women.”  This social media platform is great for a business that focuses on women and highly suitable for businesses in retail.  Imagery is vital for this social media platform.

Instagram is great for a visual effect, branding an image and posting pictures or short videos to promote a product.

Google+ is can benefit businesses by users discovering new content.  They have the ability to click links that will lead to the business’s website.

Either way, if a business wants to gain more presence in the social media world, creating more social media platforms will contribute in doing so.

Super Bowl XLIX TV Ads

It's official, the Patriots won the Super Bowl 28-24 against the Seahawks.

However, many viewers are more interested in the TV commercial Ads than the actual game itself.  There were 137 TV ad commericals during the Super Bowl.

Every ad tries to be bigger, better and more memorable than the prior year.
One ad in particular,  went a little far with being better and stirred up viewers to jump to social media to complain.

Nationwide's dead child ad resulted in outraged viewers.  Nationwide ad can be viewed clicking this link.


Nowadays, viewers express their concern through social media and can have a negative or positive impact on what they say.  The top Social Media was Twitter and Facebook.


Superbowl ads can also have a encouraging response.  The Always "Like a Girl" Ad,  urged people to stop using feminst phases that's insulting to women. Once the ad is played social media fires up and viewers can convey how they feel.


The TV ads displayed during the commercials of the Super Bowl have aways been one of the most exciting part of the Superbowl besides the game and it will continue to have new and different ads every year.  Every viewer then will turn to social media to demonstrate what they think.