Baltimore Riots

These past few days, the media has been highlighting on the riots in Baltimore.
The riots were in response to the death of Freddie Gray's Funeral.

According to LA Times, The city issued a curfew from 10pm Monday-5am Tuesday with the National Guard on watch too.  However, this curfew still caused people to riot and resulted than 200 arrests.

The riots have spiraled out of control and caused major chaos throughout the city.

Even the Baltimore Orioles had to play a private game with no fans and is now moving games to be played in Tampa.

The riots on the streets even made it to battles on Twitter.  Social media was buzzing the past few days with articles and outrages posts.

I believe riots cause nothing but more violence.  To react in a violent manner proves no point.
It's ridiculous in this day in age people are acting as if it's 50 years ago.

It's time for everyone to act as an American

2016 Presidential Election through Instagram

Instagram is used by many businesses and people to promote themselves and services.
However, this presidential election is the first time Instagram will be used significantly throughout the campaign.

Hilary Clinton and Jeb Bush recently announced they're running.  Jeb Bush uploaded an Instagram video to his account.


The article I found, "2016 may yet be the first 'Instagram election'"
Bush attempted to announce his election through Instagram rather than a regular promo video.

I think this is a great idea, since there are many users on Instagram and it's a way to reach a wide audience.  The con of this may be the appearance of using this social media platform can make him look unprofessional.

Nowadays, there is a great amount of promoting done though these social media platforms.

The time were in now has changed and will continue to change.  If I was running for president I would be doing the same, posting and communicating on social media platforms.

LinkedIn's New Edition

LinkedIn recently added a new feature to their platform.

It's called Elevate.  I never heard of this app until today.
Elevate is an app that suggests and shares stories.

LinkedIn is featuring this now to connect the employees more and to develop a community.

The article I found goes more into detail of the benefits of Elevate for a member's standpoint and LinkedIn's revenue standpoint.

Elevate empowers the employee by allowing them to share stories.  The app also shows the analytics of the stories shared by whom and how many times its shared.

I think its key for LinkedIn to stay true to their "professional" social media platform.  This part differentiates itself from the rest of the popular social media platforms.

Hostess' #OpeningDay FAIL

For some reason, I enjoy blogging about epic fails of tweets. Especially if it occurred during sporting events.  My first blog I talked about the Super Bowl and failed tweets.

During the Major League's Opening Day for Baseball Season, Hostess tweeted a photo that without a doubt was invalid and just stupid.

If you look closely, the photo says TOUCHDOWN.

But wait, baseball are home runs not touchdowns.

However Hostess’ senior director of marketing, Ellen Copakes says “The 'Touchdown' line was intentional; it's fun and aimed at young audiences who are in on the running joke -- which, of course, is the goalllll."

This article goes more in-depth about the tweet.

I think this is just a cover-up for the messed up tweet.  It would have been a good tweet if it said something related to baseball.

Then again Hostess did get a lot of social media traffic from this tweet.

If this was my business or brand I would make sure the photo and tweet was interconnected and relatable. 

Marketing News Update: April Fools

My topic is on April Fools Day Marketing

Office Tweeted "Office 2016 for Cats Preview"

This was obviously was a joke.  This tweet has over 1800 retweets and it promoted Office's Brand.

Reebok released an Instagram video about a new fragrance called "Swet."

It was the smell of sweat.  

This was comical and showed customers Reebok's funny side.

My favorite April Fools Day Joke was from the company Miz Mooz.

They released a YouTube video called "Selfie Shoes"

If you haven't already seen this video, please click the link above because it was hilarious and already has over 1.9 Million views. 

BENEFITS

1. Drove Social Media Traffic
2. Increased Brand Awareness
3. Captured Audience's Attention