Alternative Reality Games Connection to Social Media

In my marketing class today, we learned about ARG or Alternative Reality Games .

These games are an online collaborative game.  These types of games are multi-platforms that uses the real world as a platform.  This is the first time I heard of this type of game.

ARG allows gamers to interact with each other and compete in the game.

The website I found, ARGN is a website that informs people of new types of ARG.
The most recent one is called Emma's Journal.

This is used a a promotional tool to promote the USA TV network series called DIG.

ARG is a new way of gaming the brings the gaming world into the real world.
This a great way for Movies, TV shows or books to incorporate this to gain more interest.
This will also increase the brand.

4 Dads Quit their Day jobs to pursue their musical talent

These 4 Dads from Utah decide to pursue an online career.

3 years ago they decided to quit their jobs to lunch their musical career. 

The 4 Dads are:

·      Jon Schmidt

·      Steven Sharp Nelson

·      Paul Anderson

·      Al van der Beek

They're YouTube Video Kung Fu Piano went viral.   

This video currently has over 10 Million Views.

They're now known as the The Piano Guys, holding over 54 videos on YouTube with over 600 Million Views.

Today, they are touring and performing in Concert Halls.

What a way to make a living.  If I could become famous from YouTube Videos, that would be awesome.  Obviously, I would need some musical talent or some clever YouTube channel.

Have you heard of BrandYouself?

This weekend I was watching the show Shark Tank.  This show is about entrepreneurs who display their business to shark investors, hoping for at least one shark to invest in their business.  This episode debuted a company called BrandYourself.

This business takes on search results of yourself to a whole new level.

BrandYouself is both free DIY serivce and paid service.  It creates a more favorable search of your name on Google.  It allows the user to enable the positive sites that pop up be viewed first and the negative sites to be below.

This company was founded in 2010.

The main focus is to impress your future employees with the accomplishments and positive information about you and to suppress the negative infromation.

This is something that everyone can benefit from.
     First, it's free.
     Second, the user controls the order of what they want to be displayed on Google.
     Third, it's a way to get ahead of other competition.

BrandYourself may just be the next go-to website.  Once it has the ability to alter search results on other social media websites a user is on, it will rapidly gain users

Social Media YouTube Video

This week in my social media marketing class, we had to create a viral video about Central Connecticut State University's School of Business.

http://youtu.be/g46fnfJ4u98

The take we took was attempting to be more funny and not so serious.

Our theme was a Western Showdown between an orange and lemon.  Theirs he was deciding if she wanted to major in business at CCSU.

A few ways we tried it to be a viral video was having the video be short.  We wanted a catchy song to grab the viewers attention and to have comedy also. 

How do videos go viral?

I think sometimes it's by mistake and was never meant to get as many views. 

For example, I'm sure a lot of people are familiar with Charlie bit my finger. That video went viral just from a baby brother biting his older brothers finger and then having the older brother speak with his British accent. The main point of that video was probably for family memories. However it was an epic video.

Making a video go viral is very tricky and needs to be made just right.

Please check out my YouTube video.

Thanks!