In my marketing class today, we learned about ARG or Alternative Reality Games .
These games are an online collaborative game. These types of games are multi-platforms that uses the real world as a platform. This is the first time I heard of this type of game.
ARG allows gamers to interact with each other and compete in the game.
The website I found, ARGN is a website that informs people of new types of ARG.
The most recent one is called Emma's Journal.
This is used a a promotional tool to promote the USA TV network series called DIG.
ARG is a new way of gaming the brings the gaming world into the real world.
This a great way for Movies, TV shows or books to incorporate this to gain more interest.
This will also increase the brand.

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