Hostess' #OpeningDay FAIL

For some reason, I enjoy blogging about epic fails of tweets. Especially if it occurred during sporting events.  My first blog I talked about the Super Bowl and failed tweets.

During the Major League's Opening Day for Baseball Season, Hostess tweeted a photo that without a doubt was invalid and just stupid.

If you look closely, the photo says TOUCHDOWN.

But wait, baseball are home runs not touchdowns.

However Hostess’ senior director of marketing, Ellen Copakes says “The 'Touchdown' line was intentional; it's fun and aimed at young audiences who are in on the running joke -- which, of course, is the goalllll."

This article goes more in-depth about the tweet.

I think this is just a cover-up for the messed up tweet.  It would have been a good tweet if it said something related to baseball.

Then again Hostess did get a lot of social media traffic from this tweet.

If this was my business or brand I would make sure the photo and tweet was interconnected and relatable.