Epic Failed Brand Tweets from the Oscars

The Oscars aka the Academy Awards held its 87th award ceremony this past Sunday February 22.  It's filled with the Red Carpet, nominations and awards.

The awards shows created major tweeting and social media action.  Twitter was blown up and some major businesses jumped on the action to promote their business or product.  However, not all of the businesses were that successful. 

This article 17 (mostly failed) Brand Tweets From The Oscars mentions 17 tweets that referred to the Oscars and connected it back to their business.

For example, New York Life tweeted "From the Potters to the Skywalkers, who’s your favorite movie family? ‪#Oscars"

This tweet made no sense because the films were outdated. 

People started to reply to the businesses' tweets saying "ur tweet sucks."

This caused poor brand image of the business.  The only benefit of the businesses' failed tweets were people started to tweet or reply back at them, which caused more interest in the bad tweet.

Sometimes bad reactions can help a business by increasing awareness of the business but this caused a decrease in the businesses' brand awareness.